Online Casino Metrics: GGR and NGR
Online casinos have two key revenue metrics – GGR and NGR. It may seem logical that they rise and fall…
Media
iGaming Brand Analysis: Polymarket
Polymarket is a prediction market platform where users trade on the outcomes of real-world events, ranging from elections and sports…
Sound Design: How Music-Gameplay Desynchronization Affects Players
Pepper Partners analyzed a study by Canadian researchers on how synchronization between music and on-screen events affects player engagement. The experiment involved 89…
The Type of Sport Shapes Player Motivation: Two Types of Bettors
Pepper Partners explored what drives young Australians to place bets and compared two audiences: those who bet on racing, including…
Betting Marketing: From Traffic to LTV
The sports betting market continues to grow and could reach €99.56 billion by 2030. In the United States alone, operators…
Branding in iGaming: Trust, Not Just a Logo
What makes a brand strong when most operators offer similar products and advertising is increasingly restricted by regulation? This question…
Marketing Case Study: PWA and Playable Landing Pages — How Casinos Bypass Google Play
Google Play has tightened its moderation policies for gambling apps, leading to increased adoption of PWAs — progressive web applications…
“Near Misses” in Slots: The More Control Players Have, the Stronger the Effect
Pepper Partners continues its series of studies on how players react to slot outcomes. Previous research focused on physiological responses:…
P2P Betting: The Operator Earns Regardless of the Outcome
In the traditional betting model, the operator acts as the counterparty to the player: it sets the odds, accepts the…
Africa Is Becoming a New Growth Hub for iGaming
The African market is attracting operators with its young audience, expanding mobile internet access and rapid adoption of online payments.…
Why Players Leave Without Complaining
Games Valley highlights the “invisible” technical issues that cause players to leave online casinos without contacting customer support.
World Cup 2026 Drives a Sharp Increase in Betting Activity in Brazil
The World Cup has become a major growth driver for Brazil’s regulated betting market. According to a study by fintech…