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Lithuania Plans to Track Every Bet by 2029

Lithuania is moving toward the creation of a fully centralized gambling monitoring system. By 2029, mandatory personalized player cards are expected to become a requirement for participating in gambling both online and in land-based venues. The reform, supported by the Ministry of Finance and confirmed by the Gambling Control Authority of Lithuania, would require all players to place bets through verified accounts directly linked to official identity documents.
What the new system is expected to include
🔵 Mandatory player identification for participation in any licensed gambling activity
🔵 Centralized monitoring of deposits, bets, and withdrawals
🔵 Automated monitoring and enforcement of spending limits
🔵 Integrated monitoring of player self-exclusion
🔵 Requirements covering casinos, gaming halls, and online operators
According to regulators, the new system is intended to strengthen responsible gambling tools and reduce the scale of anonymous gambling within the regulated market.
Why the industry is closely watching the reform
🔴 Lithuania could become one of the first EU markets to introduce such a system across the entire gambling market
🔴 The proposed model goes beyond card-based systems focused mainly on gaming machines, which are already used in countries such as Poland and Norway
🔴 Operators are expected to face additional costs related to compliance, certification, and the development of the necessary IT infrastructure
The reform also brings Lithuania closer to the broader European discussion around affordability checks, centralized player monitoring, and the concept of a “single player profile,” which are already being discussed in markets such as the UK, Spain, and France.
Conclusion
Lithuania is gradually moving away from traditional player affordability checks toward one of the most centralized gambling control models in Europe. If the model proves effective, it could potentially serve as a reference point for the further development of player monitoring systems and automated gambling activity controls in other European markets.