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Slotegrator: Basic metrics for online casinos
The Slotegrator platform has released a useful PDF document that discusses key metrics for online casinos in detail.
Here is a short list of metrics mentioned in the guide.:
1. Financial metrics:
- GGR (Gross Gaming Revenue) = Total bets — Total winnings
- NGR (Net Gaming Revenue) = GGR — all other expenses (bonuses and taxes)
- Wins Sum — the total amount of winnings for the period
- Bets Sum — the total amount of bets for the period
- Profitability, % = (1 — (Wins Sum / Bets Sum)) * 100%
- RTP, % = (Wins Sum / Bets Sum) * 100%
- FD Count — the number of first deposits for the period
- FD Sum — the total amount of the first deposits
- Average FD Sum = FD Sum / FD Count
- Withdrawal Count — the number of withdrawals
- Withdrawal Sum — the total amount of withdrawals
- Average Withdrawal Sum = Withdrawal Sum / Withdrawal Count
- Deposit Count — the number of deposits
- Deposit Sum — the total amount of deposits
- Av. Deposit Sum = Deposit Sum / Deposit Count
- In-Out = Deposit Sum — Withdrawal Sum
2. Behavioral metrics:
- Players Count — the total number of players
- Active Players Count — the total number of active players
- Returning Players — players who have returned after a break
- ATTS — average session duration
- Page Per Visit — the average number of pages per session
- Bets Count — the number of bets for the period
- Av. Bet Sum = Bet Sum / Bets Count
- Total Visits — the total number of site visitors
- New Visitors — the number of new visitors during the period
- Reg Count — the number of registrations
- CR (Reg), % = (Reg Count / New Visitors) * 100%
- CR (Dep), % = (First Dep Count / Reg Count) * 100%
- CR (2nd Dep), % = (Second Dep Count / First Dep Count) * 100%
- Retention Rate, % = Active Players (current period) / Active Players (previous period) * 100%
- Churn Rate, % = 100% – Retention Rate
- Bounce Rate = (Total number of sessions is the number of active sessions) / Total number of sessions * 100%
3. Hybrid metrics:
- Average Revenue Per User (ARPU) = GGR / Number of active players
- Costs of Registration of a New User (CPR) = Expenses / Number of registrations
- Cost per First Deposit (CPR) = Expenses / Number of first deposits
These metrics will help you better understand the effectiveness of your online casino and optimize its operation!