Blask has identified the fastest growing iGaming markets

iGaming analysts analyzed the performance of 38 countries for 2024, comparing them with data for 2023 based on Year-over-Year (YoY). The list of the top 5 markets with the highest annual growth includes unexpected leaders:

🇷🇼 Rwanda:

Blask Index 2023: 22M

Blask Index 2024: 51M

YoY: +131.62%

Player profile:

• Average age: 18-24 years (35% of the audience).
• Average income: about 291 USD per year, with a predominance of income from 218 to 364 USD.
• 45% of the players have secondary education.
• Main fields of activity: agriculture (20%), forestry and fishing (20% of players). It is followed by retail (10%) and software development (10%).

Main brands:

• betPawa (92.65% market share), annual activity growth: +206%
• Forzza (market share 2.73%), annual decline in activity -5.2%
• Fortebet (market share 2.36%), annual activity growth +24%
• Winner Bet (1.22% market share), annual activity growth of +439%
• Gorilla Games (1.04% market share), annual decline in activity -37%

🇲🇼 Malawi:

Blask Index 2023: 32M

Blask Index 2024: 68M

YoY: +115.86%

Player profile:

• Average age: 25-34 years (40%) with a significant proportion of young people aged 18-24 (35%).
• Average income: about 480 USD per year, with a predominance of income from 180 to 720 USD.
• 50% of the players have secondary education.
• Main field of activity: agriculture, forestry and fishing (30% of players), retail (15%), construction (10%).

Main brands:

• betPawa (53.49% market share), annual activity growth +243%
• Betway (market share 29.55%), annual activity growth +602%
• Premier Bet (market share 15.37%), annual decline in activity -21%
• Betika (0.96% market share), annual activity growth +416%
• World Sport Betting (0.63% market share), annual activity growth +11%

🇨🇩 Democratic Republic of the Congo:

Blask Index 2023: 98M

Blask Index 2024: 184M

YoY: +87,68%

Player profile:

• Average age: 18-34 years (60% of the audience).
• Average income: about 300 USD per year, with a predominance of income from 200 to 500 USD.
• About 60% of the players have secondary education, 30% have vocational education.
• Main field of activity: agriculture (35%), industry and mining (15%), retail trade (20%)

Main brands:

• Winner Bet (57.82% market share), annual activity growth +177%
• BetPawa (market share 21.70%), annual activity growth +54%
• Betika (market share 10.48%), annual activity growth +123%
• NgeNge (7.99% market share), annual activity growth +30%
• Premier Bet (0.69% market share), annual growth of +39%

🇹🇬 Togo:

Blask Index 2023: 931K

Blask Index 2024: 1,7M

YoY: +83,21%

Player profile:

• Average age: 18-34 years (50% of the audience).
• Average income: about 218 USD per year, with a predominance of income from 150 to 400 USD.
• Education: 40% of the players have secondary education, 30% have higher education.
• Main field of activity: agriculture (25%), retail trade (20%), transport and logistics (15%)

Main brands:

• 1xBet (53.21% market share), annual activity growth +90%
• Premier Bet (26.43% market share), annual activity growth +192
• 1Win (6.79% market share), annual activity growth +54%
• SportyBet (6.78% market share), Annual activity decline -5.80%
• Melbet (6.77% market share), annual activity growth +686%

🇵🇭 The Philippines:

Blask Index 2023: 101M

Blask Index 2024: 183M

YoY: +80,09%

Player profile:

• Average age: 25-34 years old (35% of the audience), with a significant proportion of players aged 35-44 years (25%).
• Average income: about 5,400 USD per year.
• Education: high level of education among the players, most of them have higher education.
• Main field of activity: trade, banking sector, small and medium business.

Main brands:

• PHDream (market share 18.69%), annual activity growth +183%
• ph365 (market share 12.44%), annual activity growth + 286%
• Casino Plus (market share 10.35%), annual activity growth +317%
• Bingo Plus (market share 9.40%), annual activity growth +151%
• Phfun (5.92% market share), annual activity growth +407%