How men's and women's approaches to gambling differ

03.09.2024
🔍 New insights from in-depth interviews!
👤 Men:

  • Tend to play systematically.
  • Engage in casino gambling as a form of thrilling entertainment.
  • Are inclined to use betting strategies, aiming to optimize the gaming process.

👩 Women:

  • Play less frequently and prefer shorter sessions, making the gaming process more random and diverse.
  • Look for opportunities for social interaction in casinos.
  • Prefer more intuitive and accessible games, making the gaming experience quick and enjoyable.

🎯 Conclusion: Understanding these differences will help affiliates create more targeted marketing campaigns.