2025 was a year of turbulence for the industry: regulation tightened, acquisition costs increased, and audiences fragmented into niche communities.
In 2026, the winners will be those who focus on product quality, personalization, and genuine relationships with players and partners—not on noise and bulk traffic buying.
IGS remains your working filter: no hype, with a strong focus on analytics, 2026 trends, and real-world practices of operators and services across different GEOs. In the new year, there will be even more marketing breakdowns, case studies, and content on how to generate revenue in iGaming amid constantly changing rules.
Happy upcoming 2026! May it bring you sustainable growth, strong partnerships, and products you can truly be proud of—and IGS will help you stay on top of the market every day.
In 2026, the winners will be those who focus on product quality, personalization, and genuine relationships with players and partners—not on noise and bulk traffic buying.
IGS remains your working filter: no hype, with a strong focus on analytics, 2026 trends, and real-world practices of operators and services across different GEOs. In the new year, there will be even more marketing breakdowns, case studies, and content on how to generate revenue in iGaming amid constantly changing rules.
Happy upcoming 2026! May it bring you sustainable growth, strong partnerships, and products you can truly be proud of—and IGS will help you stay on top of the market every day.