⭐️ Messi becomes the face of Kalshi’s advertising campaign
Argentina national team captain Lionel Messi appeared in a new campaign for prediction market platform Kalshi. The player published a promotional post on social media linked to a prize giveaway from the platform. Read more
⚽ Soft2Bet launches MEGA Shoot football mechanic for the 2026 World Cup
Soft2Bet has added a new gamification module to its MEGA lineup — MEGA Shoot, timed to coincide with the 2026 FIFA World Cup.
The mechanic is built around a penalty shootout series of up to five shots: the player acts both as the shooter and the goalkeeper, choosing the direction of the shot and the dive.
The module has already been launched across Betinia, Swiper, Campobet, ToonieBet and Elabet in Denmark, Greece, Mexico, Romania, the United States (New Jersey) and Canada.
📊 Early results:
🔍 Entain uncovers network promoting illegal gambling to young people in the UK
Entain has published research on coordinated promotion of unlicensed operators among audiences aged 14−25.
Key findings:
🔴 72 cases of promotion involving more than 30 illegal brands, including Stake, Rainbet and Duelbits
🔴 activity identified across Kick, Instagram, X, YouTube, TikTok, Facebook and Twitch
🔴 some World Cup 2026-related content was created even before the tournament began
Among those involved in the promotion were:
🏏 Play971 names Brett Lee as its first ambassador
The UAE’s first licensed iGaming operator, Play971, has signed former Australian national cricket team player Brett Lee as the brand’s first official ambassador. Read more
✈ Stake releases promo featuring Indian rapper Karan Aujla
Crypto casino Stake has released a video featuring rapper Karan Aujla: the artist flies on a Stake-branded private jet and places a bet on UFC fighter Alex Pereira through the operator’s platform. Read more
Argentina national team captain Lionel Messi appeared in a new campaign for prediction market platform Kalshi. The player published a promotional post on social media linked to a prize giveaway from the platform. Read more
⚽ Soft2Bet launches MEGA Shoot football mechanic for the 2026 World Cup
Soft2Bet has added a new gamification module to its MEGA lineup — MEGA Shoot, timed to coincide with the 2026 FIFA World Cup.
The mechanic is built around a penalty shootout series of up to five shots: the player acts both as the shooter and the goalkeeper, choosing the direction of the shot and the dive.
The module has already been launched across Betinia, Swiper, Campobet, ToonieBet and Elabet in Denmark, Greece, Mexico, Romania, the United States (New Jersey) and Canada.
📊 Early results:
- 31.9% engagement among active players
- 71.2% of users proceeded to the second match
🔍 Entain uncovers network promoting illegal gambling to young people in the UK
Entain has published research on coordinated promotion of unlicensed operators among audiences aged 14−25.
Key findings:
🔴 72 cases of promotion involving more than 30 illegal brands, including Stake, Rainbet and Duelbits
🔴 activity identified across Kick, Instagram, X, YouTube, TikTok, Facebook and Twitch
🔴 some World Cup 2026-related content was created even before the tournament began
Among those involved in the promotion were:
- Stake ambassadors Sergio Agüero, Eden Hazard and Iker Casillas
- influencers and streamers combining gambling content with lifestyle promotion
- football club fan accounts that published identical betting predictions without disclosing commercial ties
🏏 Play971 names Brett Lee as its first ambassador
The UAE’s first licensed iGaming operator, Play971, has signed former Australian national cricket team player Brett Lee as the brand’s first official ambassador. Read more
✈ Stake releases promo featuring Indian rapper Karan Aujla
Crypto casino Stake has released a video featuring rapper Karan Aujla: the artist flies on a Stake-branded private jet and places a bet on UFC fighter Alex Pereira through the operator’s platform. Read more