Australian Open as an Advertising Platform for Illegal Gambling

12.05.2026
Offshore casinos used the Australian Open 2026 to promote illegal services to Australian audiences — through tournament logos, photos of tennis players, and influencers.
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How offshore operators use the Australian Open
🔵 Vegastars — an illegal offshore casino — ran a giveaway on Instagram with tournament tickets and a $ 500 flight voucher
🔵 The post received 2,500 comments, including from Australian users
🔵 The promo used the Australian Open logo without any affiliation with the tournament
🔵 At least three other illegal sites also used the tournament logo and photos of tennis players in their promotions
🔵 Another 10 sites launched Australian Open-themed campaigns

Influencers as a promotion channel
🔴 Offshore operator Rainbet was promoted by an Australian influencer — the video gained 40,000 views
🔴 ACMA had warned influencers about the ban on promoting illegal services back in June 2025
🔴 The video was removed two days after a request from Guardian Australia
🔴 Rainbet is accessible to Australian users via VPN

Scale of the offshore market
🔵 $ 3.9 billion — the volume of online betting by Australians through offshore operators in 2024
🔵 $ 7 billion — the volume of the local online gambling market during the same period
🔵 The offshore segment accounts for more than one-third of the legal market

Regulator
🔴 ACMA has blocked 220 illegal services across 1,455 websites since 2019
🔴 Offshore operators bypass blocks by changing URLs — the regulator blocks them, and operators immediately return
🔴 Experts suggest payment blocking, following the models of Germany and Norway, as a more effective tool
🔴 No decision has been made yet

Conclusion

Offshore operators promote illegal services through legal infrastructure: tournament branding, photos of stars, and influencer reach. The audience sees familiar images and does not question the legality of the platform.

The regulator responds selectively: blocking websites, warning influencers, and investigating violations. But the speed of response still lags behind the speed at which new schemes appear.