Australian Open as an Advertising Platform for Illegal Gambling
12.05.2026
Offshore casinos used the Australian Open 2026 to promote illegal services to Australian audiences — through tournament logos, photos of tennis players, and influencers.
How offshore operators use the Australian Open 🔵 Vegastars — an illegal offshore casino — ran a giveaway on Instagram with tournament tickets and a $ 500 flight voucher 🔵 The post received 2,500 comments, including from Australian users 🔵 The promo used the Australian Open logo without any affiliation with the tournament 🔵 At least three other illegal sites also used the tournament logo and photos of tennis players in their promotions 🔵 Another 10 sites launched Australian Open-themed campaigns
Influencers as a promotion channel 🔴 Offshore operator Rainbet was promoted by an Australian influencer — the video gained 40,000 views 🔴 ACMA had warned influencers about the ban on promoting illegal services back in June 2025 🔴 The video was removed two days after a request from Guardian Australia 🔴 Rainbet is accessible to Australian users via VPN
Scale of the offshore market 🔵 $ 3.9 billion — the volume of online betting by Australians through offshore operators in 2024 🔵 $ 7 billion — the volume of the local online gambling market during the same period 🔵 The offshore segment accounts for more than one-third of the legal market
Regulator 🔴 ACMA has blocked 220 illegal services across 1,455 websites since 2019 🔴 Offshore operators bypass blocks by changing URLs — the regulator blocks them, and operators immediately return 🔴 Experts suggest payment blocking, following the models of Germany and Norway, as a more effective tool 🔴 No decision has been made yet
Conclusion
Offshore operators promote illegal services through legal infrastructure: tournament branding, photos of stars, and influencer reach. The audience sees familiar images and does not question the legality of the platform.
The regulator responds selectively: blocking websites, warning influencers, and investigating violations. But the speed of response still lags behind the speed at which new schemes appear.