Stake is a crypto casino whose marketing is built around streaming: ambassadors with millions of followers play live, showcase big wins — and attract new players. In February 2026, two independent investigations raised questions about how much of this reflects reality.
Win anomalies — Bloomberg
🔵 446 streams from 25 Stake ambassadors on Kick were analyzed (June-August 2025)
🔵 On average, a jackpot (x1000+) occurred once every 10,000 spins
🔵 The most significant anomalies were observed with two key ambassadors: rapper Drake and streamer Adin Ross
🔵 In games by Easygo — Stake’s in-house provider — jackpots occurred once every 2,500 spins, four times more often than average
🔵 In third-party provider slots, results returned to the average
Peak wins regularly coincided with the on-stream appearance of Stake co-founder Ed Craven. Easygo denied the allegations but did not provide technical data for independent verification.
View inflation — Botted wtf
🔴 Botted wtf — a service that detects fake viewership on streams — conducted its own investigation into casino streamers on Kick
🔴 Nine operators whose ambassadors showed abnormal metrics were contacted and asked to explain the situation within 48 hours
🔴 All nine ignored the request: Stake, Roobet, Rainbet, Gamdom, Duelbits, PackDraw, Yeet, Shuffle, BC. Game
Why this goes beyond one casino
🔵 According to Streams Charts, the number of suspicious channels on Kick выросло на 164% in 2025
🔵 Every sixth streamer on the platform is suspected of using bots
🔵 Adin Ross — a Stake ambassador with 1.9M followers — stated that around 90% of streamers on Kick use view inflation
Lawsuits
🔴 At least 11 class-action lawsuits have been filed against Stake in the U.S.
🔴 Drake and Ross are accused of promoting an unlicensed platform and routing income through the "tips" feature to bypass financial controls
How it works
🔵 Inflated wins — create the illusion that large payouts are achievable
🔵 Inflated views — create the illusion that millions are watching
🔵 Ambassador names — transfer reputation onto the product
Conclusion
Streaming marketing in gambling doesn’t sell the product — it sells a dream. Spectacular wins, millions of views, big names — all serve one trigger: "you can win here, and here’s the proof." If both sides are inflated — wins and audience — it becomes a smokescreen that requires constant reinforcement.
If these investigations are confirmed, regulators will have a ready-made case — with data, names, and a clear scheme. Such materials could become the basis for stricter regulation of streaming-based gambling marketing.
🔵 446 streams from 25 Stake ambassadors on Kick were analyzed (June-August 2025)
🔵 On average, a jackpot (x1000+) occurred once every 10,000 spins
🔵 The most significant anomalies were observed with two key ambassadors: rapper Drake and streamer Adin Ross
🔵 In games by Easygo — Stake’s in-house provider — jackpots occurred once every 2,500 spins, four times more often than average
🔵 In third-party provider slots, results returned to the average
Peak wins regularly coincided with the on-stream appearance of Stake co-founder Ed Craven. Easygo denied the allegations but did not provide technical data for independent verification.
View inflation — Botted wtf
🔴 Botted wtf — a service that detects fake viewership on streams — conducted its own investigation into casino streamers on Kick
🔴 Nine operators whose ambassadors showed abnormal metrics were contacted and asked to explain the situation within 48 hours
🔴 All nine ignored the request: Stake, Roobet, Rainbet, Gamdom, Duelbits, PackDraw, Yeet, Shuffle, BC. Game
Why this goes beyond one casino
🔵 According to Streams Charts, the number of suspicious channels on Kick выросло на 164% in 2025
🔵 Every sixth streamer on the platform is suspected of using bots
🔵 Adin Ross — a Stake ambassador with 1.9M followers — stated that around 90% of streamers on Kick use view inflation
Lawsuits
🔴 At least 11 class-action lawsuits have been filed against Stake in the U.S.
🔴 Drake and Ross are accused of promoting an unlicensed platform and routing income through the "tips" feature to bypass financial controls
How it works
🔵 Inflated wins — create the illusion that large payouts are achievable
🔵 Inflated views — create the illusion that millions are watching
🔵 Ambassador names — transfer reputation onto the product
Conclusion
Streaming marketing in gambling doesn’t sell the product — it sells a dream. Spectacular wins, millions of views, big names — all serve one trigger: "you can win here, and here’s the proof." If both sides are inflated — wins and audience — it becomes a smokescreen that requires constant reinforcement.
If these investigations are confirmed, regulators will have a ready-made case — with data, names, and a clear scheme. Such materials could become the basis for stricter regulation of streaming-based gambling marketing.