When it comes to creating ad creatives, the first thing to focus on is the user’s pain points. But there’s an important nuance: media buyers often keep re-uploading the same creative simply because they like it. It may look beautiful and be well-produced, but that doesn’t guarantee its success.
Always remember: the creative should appeal first and foremost to your target audience. A great example comes from Bangladesh. At first glance, their creatives might look outdated — square graphics, poor quality, simple presentation. But they convert! Why? Because they match the expectations and emotional triggers of the local audience.
Key takeaway: Your creatives don’t need to please you — they need to please your potential customers. To achieve this, you must:
From experience, most creative-related mistakes happen when this principle is ignored.
Mistake 1 — Reusing old creatives.
Even experienced buyers sometimes go back to using old videos. But the market and audience evolve quickly, and what worked six months ago might not work today. It’s better to start fresh with a new idea and build a new creative.
Mistake 2 — Poor localization.
This includes:
• Text errors
• Wrong currencies (e.g., using dollars instead of euros)
• Incorrect payment methods
• Low-quality UGC voiceovers — the actor speaks with errors or broken language
Even a strong creative idea can lose impact due to these small issues, reducing conversion.
Mistake 3 — Incentivized or misleading creatives.
Promises like "$ 1,000 for signing up" or "real money for installing the app" don’t work. Yet, both beginners and seasoned buyers still test such tactics. The problem? These creatives promise things the product doesn’t deliver — leading to low-quality traffic and poor conversion.
Mistake 4 — Mass uploading old strategies.
Repeating the same tactics without adapting to market changes often leads to disappointment.
Don’t forget: the success of your creatives depends on their ability to solve real problems for your audience!
Key takeaway: Your creatives don’t need to please you — they need to please your potential customers. To achieve this, you must:
- Understand the audience’s pain points.
- Build hypotheses based on those pain points.
- Highlight those pains directly in your creatives.
From experience, most creative-related mistakes happen when this principle is ignored.
Mistake 1 — Reusing old creatives.
Even experienced buyers sometimes go back to using old videos. But the market and audience evolve quickly, and what worked six months ago might not work today. It’s better to start fresh with a new idea and build a new creative.
Mistake 2 — Poor localization.
This includes:
• Text errors
• Wrong currencies (e.g., using dollars instead of euros)
• Incorrect payment methods
• Low-quality UGC voiceovers — the actor speaks with errors or broken language
Even a strong creative idea can lose impact due to these small issues, reducing conversion.
Mistake 3 — Incentivized or misleading creatives.
Promises like "$ 1,000 for signing up" or "real money for installing the app" don’t work. Yet, both beginners and seasoned buyers still test such tactics. The problem? These creatives promise things the product doesn’t deliver — leading to low-quality traffic and poor conversion.
Mistake 4 — Mass uploading old strategies.
Repeating the same tactics without adapting to market changes often leads to disappointment.
Don’t forget: the success of your creatives depends on their ability to solve real problems for your audience!