In this post, we’ll explain how to boost player engagement in tournaments using "tournament notifications."
Tournament Participation Mechanics 🎮
First, let’s describe how a player joins a tournament on our platform. To participate, the player needs to:
1. Visit the tournament page;
2. Click the "Join" button.
After completing these two steps, the player will start earning points for bets made in tournament games.
Hypothesis Description đź’ˇ
As part of a task to improve player engagement in tournament activities, we formulated the following hypothesis:
If we develop a system of tournament notifications and show them to players, tournament engagement will increase.
Based on this hypothesis, we created three types of notifications:
Notification 1: appears 24 hours before the tournament starts;
Notification 2: appears 30 minutes before the tournament starts;
Notification 3: appears 24 hours after the tournament has started.
Each notification is a small card in the corner of the screen, displaying the tournament name, prize pool, and a "Learn More" button. Clicking the button takes the player to the tournament page.
A/B Test Description 🧪
To test our hypothesis, we launched an A/B test.
Control group: sees no changes.
Test group: receives tournament notifications.
We selected 200 players based on the following criteria:
— The player made more than 500 bets in the previous week;
— The player had never participated in local tournaments before.
Both groups were offered the same tournament with identical conditions and duration (1 week).
Results đź“Š
First experiment:
Control group:
— 7 players registered for the tournament;
— 87 players were active during the tournament (made deposits or bets but didn’t register).
Test group:
— 38 players registered for the tournament;
— 78 players were active during the tournament.
We decided to repeat the experiment with a new player sample (all other conditions remained the same).
Second experiment:
Control group:
— 9 players registered for the tournament;
— 79 players were active during the tournament.
Test group:
— 42 players registered for the tournament;
— 90 players were active during the tournament.
Conclusion âś…
Based on the test results, we see that the hypothesis proved to be effective and attracted significantly more players.
As a result, we began using tournament notifications but implemented the following rules:
— Tournament notifications should not appear when a player is in the cashier or in-game. We should not interrupt the player during key actions (deposits and bets).
— Tournament notifications from different tournaments must not overlap. The player should not see multiple tournament alerts on their screen simultaneously.
First, let’s describe how a player joins a tournament on our platform. To participate, the player needs to:
1. Visit the tournament page;
2. Click the "Join" button.
After completing these two steps, the player will start earning points for bets made in tournament games.
Hypothesis Description đź’ˇ
As part of a task to improve player engagement in tournament activities, we formulated the following hypothesis:
If we develop a system of tournament notifications and show them to players, tournament engagement will increase.
Based on this hypothesis, we created three types of notifications:
Notification 1: appears 24 hours before the tournament starts;
Notification 2: appears 30 minutes before the tournament starts;
Notification 3: appears 24 hours after the tournament has started.
Each notification is a small card in the corner of the screen, displaying the tournament name, prize pool, and a "Learn More" button. Clicking the button takes the player to the tournament page.
A/B Test Description 🧪
To test our hypothesis, we launched an A/B test.
Control group: sees no changes.
Test group: receives tournament notifications.
We selected 200 players based on the following criteria:
— The player made more than 500 bets in the previous week;
— The player had never participated in local tournaments before.
Both groups were offered the same tournament with identical conditions and duration (1 week).
Results đź“Š
First experiment:
Control group:
— 7 players registered for the tournament;
— 87 players were active during the tournament (made deposits or bets but didn’t register).
Test group:
— 38 players registered for the tournament;
— 78 players were active during the tournament.
We decided to repeat the experiment with a new player sample (all other conditions remained the same).
Second experiment:
Control group:
— 9 players registered for the tournament;
— 79 players were active during the tournament.
Test group:
— 42 players registered for the tournament;
— 90 players were active during the tournament.
Conclusion âś…
Based on the test results, we see that the hypothesis proved to be effective and attracted significantly more players.
As a result, we began using tournament notifications but implemented the following rules:
— Tournament notifications should not appear when a player is in the cashier or in-game. We should not interrupt the player during key actions (deposits and bets).
— Tournament notifications from different tournaments must not overlap. The player should not see multiple tournament alerts on their screen simultaneously.