Bonus programs are one of the key tools for attracting and retaining players. They encourage new users to register and stimulate ongoing activity among existing players.
Let’s look at the main types of bonuses and their features:
Welcome Bonus — the first and most important tool for attracting new players. It’s awarded upon registration and may include free spins and bonus money.
Example: Get 100% on your first deposit up to € 500 + 180 free spins!
Deposit Bonus — a reward given when players top up their accounts. It increases player engagement by boosting their balance.
Example: 100% bonus on your first deposit up to € 100 + 180 free spins!
Reload Bonus — used to re-engage players who haven’t deposited in a while. Often tied to special events or limited-time offers to encourage faster decisions.
Example: 50% deposit bonus + 50 free spins.
Cashback & Loss Bonuses — to soften the impact of losses, casinos may offer partial refunds or free spins. This helps retain players over the long term.
Example: Get 10% cashback on your weekly losses!
Bonus Terms and Their Impact on Casinos
Casinos don’t give away money for free — bonuses are always tied to wagering requirements. Typically, the player must wager the bonus amount a certain number of times before withdrawing any winnings.
Example Calculation:
A player deposits € 100 and receives a 100% bonus, totaling € 200. With a x30 wagering requirement, they must place bets totaling € 6,000 before a withdrawal is allowed.
Bonus terms should be clear to avoid misunderstandings and reputational risks. Flexibility, innovation, and transparent rules help build a loyal audience and strengthen the casino’s market position.
Welcome Bonus — the first and most important tool for attracting new players. It’s awarded upon registration and may include free spins and bonus money.
Example: Get 100% on your first deposit up to € 500 + 180 free spins!
Deposit Bonus — a reward given when players top up their accounts. It increases player engagement by boosting their balance.
Example: 100% bonus on your first deposit up to € 100 + 180 free spins!
Reload Bonus — used to re-engage players who haven’t deposited in a while. Often tied to special events or limited-time offers to encourage faster decisions.
Example: 50% deposit bonus + 50 free spins.
Cashback & Loss Bonuses — to soften the impact of losses, casinos may offer partial refunds or free spins. This helps retain players over the long term.
Example: Get 10% cashback on your weekly losses!
Bonus Terms and Their Impact on Casinos
Casinos don’t give away money for free — bonuses are always tied to wagering requirements. Typically, the player must wager the bonus amount a certain number of times before withdrawing any winnings.
Example Calculation:
A player deposits € 100 and receives a 100% bonus, totaling € 200. With a x30 wagering requirement, they must place bets totaling € 6,000 before a withdrawal is allowed.
Bonus terms should be clear to avoid misunderstandings and reputational risks. Flexibility, innovation, and transparent rules help build a loyal audience and strengthen the casino’s market position.