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Fresh Insights on Traffic, Sports Peaks & Emerging GEOs
According to internal research by PropellerAds, some regions saw traffic growth of up to +117% compared to 2023.
📱 iGaming app installs increased by +97% (source: AppsFlyer).
💰 BRC forecast: the market volume is expected to reach \$ 618.69 billion in 2025.
⚙️ 2024 was a turning point — many countries began introducing regulations, paving the way for white-hat media buying and affiliate marketing.
⚽️ What do users watch by GEO?
- USA — NFL and NBA dominate, with growing interest in boxing and MMA.
- Canada — NHL leads, followed by NFL and combat sports.
- Australia — Rapid growth in boxing and MMA.
- Asia — +63% surge in eSports interest, CS is at the top.
- LATAM — Football remains the unrivaled leader.
- India/Pakistan — Cricket is the undisputed favorite.
📈 Top GEOs by traffic and engagement:
The traditional leaders — Brazil, India, South Africa — remain strong, but USA, UK, Spain, Italy, and Germany surged in 2024.
📍 iGaming Traffic by Tier Levels:
- Tier 1 (UK, Italy, Portugal, etc.): 2–2.8B impressions, high CR, consistently high ARPU.
- Tier 2 (Brazil, Peru, South Africa, Colombia): Up to 42B impressions — massive scale, especially in football.
- Tier 3 (India, Nigeria, Vietnam, etc.): Huge traffic volume, smaller but frequent deposits.