iGaming in Europe: The Online Market Reaches a New Milestone

The European gambling market continues its steady growth. According to the latest report by the EGBA (European Gaming & Betting Association) in collaboration with H2 Gambling Capital, the industry’s total gross gaming revenue (GGR) reached € 123.4 billion in 2024 — a 5% increase compared to the previous year.

Key Figures

• The online segment accounted for € 47.9 billion — 39% of the total market.
• The land-based segment generated € 75.5 billion.
• In 2025, online gambling is expected to surpass the 40% market share milestone and continue to grow.

Main Growth Drivers

• Shifting user habits in favor of mobile devices.
• Technological advancements in platforms and user interfaces.
• Improved quality of online products and easier access.

Country Breakdown

• 🇮🇹 Italy — Europe’s largest gambling market with € 21 billion in gross revenue in 2023
• 🇬🇧 United Kingdom — Second place with € 19.8 billion
• 🇩🇪 Germany — € 14.4 billion
• 🇫🇷 France — € 14 billion

Outlook

By 2029, Europe’s gambling market could reach € 149.2 billion, with iGaming expected to grow faster than the land-based sector (6.9% vs. 1.8% annual growth).