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Comparing Market Depth: How Many Markets Do Bookmakers Offer for Eastern Europe?
Online Gambling Quarterly conducted a benchmarking study to compare how many markets (not events) top bookmakers offer on the English versions of their websites. They measured the data daily over a week and averaged the results over 7 days.
The findings were quite revealing 👇
⚽️ Football: Which Leagues and How Many Markets Do Bookmakers Offer?
Poland — Ekstraklasa
- Average number of markets: 1,426
- Maximum — 3,722, leader: William Hill UK
Romania — Liga 1
- Average: 1,025
- Maximum — 2,671, leader: SuperBet RO
Hungary — NB1
- Average: 428
- Maximum — 858, leader: William Hill UK
Czech Republic — First League
- Average: 843
- Maximum — 1,367, leader: ETOTO PL
Slovakia — Superliga
- Average: 505
- Maximum — 1,166, leader: ETOTO PL
UEFA Champions League
- Average: 1,396
- Maximum — 3,734, leader: William Hill UK
🏀 What About Other Sports?
🔸 NHL — average of 1,884 markets, max 3,099
🔸 NBA — average of 2,037 markets, max 4,715
📊 Overall View: Who Offers the Broadest Football Coverage?
Across all key Eastern European leagues, bookmakers offer an average of 5,623 football markets.
🏆 The undisputed leader in market depth — William Hill UK, consistently ranking at the top across almost all leagues.
📌 Why Does This Matter?
The number of markets isn’t the only marker of a “strong” betting line — odds, depth of selections, and live betting are also crucial.
But in an increasingly competitive landscape, broad product variety becomes a powerful tool for differentiation.