Comparing Market Depth: How Many Markets Do Bookmakers Offer for Eastern Europe?

Online Gambling Quarterly conducted a benchmarking study to compare how many markets (not events) top bookmakers offer on the English versions of their websites. They measured the data daily over a week and averaged the results over 7 days.

The findings were quite revealing 👇

⚽️ Football: Which Leagues and How Many Markets Do Bookmakers Offer?

Poland — Ekstraklasa

• Average number of markets: 1,426
• Maximum — 3,722, leader: William Hill UK

Romania — Liga 1

• Average: 1,025
• Maximum — 2,671, leader: SuperBet RO

Hungary — NB1

• Average: 428
• Maximum — 858, leader: William Hill UK

Czech Republic — First League

• Average: 843
• Maximum — 1,367, leader: ETOTO PL

Slovakia — Superliga

• Average: 505
• Maximum — 1,166, leader: ETOTO PL

UEFA Champions League

• Average: 1,396
• Maximum — 3,734, leader: William Hill UK

🏀 What About Other Sports?

🔸 NHL — average of 1,884 markets, max 3,099
🔸 NBA — average of 2,037 markets, max 4,715

📊 Overall View: Who Offers the Broadest Football Coverage?

Across all key Eastern European leagues, bookmakers offer an average of 5,623 football markets.

🏆 The undisputed leader in market depth — William Hill UK, consistently ranking at the top across almost all leagues.

📌 Why Does This Matter?

The number of markets isn’t the only marker of a "strong" betting line — odds, depth of selections, and live betting are also crucial.

But in an increasingly competitive landscape, broad product variety becomes a powerful tool for differentiation.