Influencer Marketing in iGaming: Stats, Trends, and Limitations

Strict regulations, bans, and platform blocks are making traditional advertising in iGaming less and less effective.

At the same time, user trust in banners and promo campaigns is declining, while audience acquisition costs are rising.

The solution? Influencer marketing. With the right strategy, creators can bridge the gap between brands and users, build trust, and keep audiences engaged.

How it works

Influencers act as guides in the iGaming world, creating a direct connection with players:

• Real emotions — they show both wins and losses, breaking the myth of fake big wins;
• Personal brand — audiences trust creators more than traditional ads;
• Community — followers engage, discuss content, and share experiences.

Where to find your audience

Targeting is key for better results. For example:

• Zoomers — Twitch, TikTok, fast-paced short content;
• Female audience — lifestyle and beauty segment influencers;
• High rollers and slots fans — niche streamers with deep-play content.

ROI of Influencer Marketing

• On average, every $ 1 invested returns $ 5.78;
• For top brands, ROI can reach $ 20 per $ 1 spent;
• 38% of brands chose influencer marketing as their main strategy for 2025.

Challenges

• Strict regulations in Tier-1 markets — solution: collaborate with Tier-2 creators, use soft integrations;
• High traffic costs — solution: partner with high-quality influencers with loyal followings;
• Platform bans (YouTube, Twitch) — solution: adapt content to platform policies.