Slotegrator: Basic metrics for online casinos

The Slotegrator platform has released a useful PDF document that discusses key metrics for online casinos in detail.

Here is a short list of metrics mentioned in the guide.:

1. Financial metrics:

• GGR (Gross Gaming Revenue) = Total bets — Total winnings
• NGR (Net Gaming Revenue) = GGR — all other expenses (bonuses and taxes)
• Wins Sum — the total amount of winnings for the period
• Bets Sum — the total amount of bets for the period
• Profitability, % = (1 — (Wins Sum / Bets Sum)) * 100%
• RTP, % = (Wins Sum / Bets Sum) * 100%
• FD Count — the number of first deposits for the period
• FD Sum — the total amount of the first deposits
• Average FD Sum = FD Sum / FD Count
• Withdrawal Count — the number of withdrawals
• Withdrawal Sum — the total amount of withdrawals
• Average Withdrawal Sum = Withdrawal Sum / Withdrawal Count
• Deposit Count — the number of deposits
• Deposit Sum — the total amount of deposits
• Av. Deposit Sum = Deposit Sum / Deposit Count
• In-Out = Deposit Sum — Withdrawal Sum

2. Behavioral metrics:

• Players Count — the total number of players
• Active Players Count — the total number of active players
• Returning Players — players who have returned after a break
• ATTS — average session duration
• Page Per Visit — the average number of pages per session
• Bets Count — the number of bets for the period
• Av. Bet Sum = Bet Sum / Bets Count
• Total Visits — the total number of site visitors
• New Visitors — the number of new visitors during the period
• Reg Count — the number of registrations
• CR (Reg), % = (Reg Count / New Visitors) * 100%
• CR (Dep), % = (First Dep Count / Reg Count) * 100%
• CR (2nd Dep), % = (Second Dep Count / First Dep Count) * 100%
• Retention Rate, % = Active Players (current period) / Active Players (previous period) * 100%
• Churn Rate, % = 100% - Retention Rate
• Bounce Rate = (Total number of sessions is the number of active sessions) / Total number of sessions * 100%

3. Hybrid metrics:

• Average Revenue Per User (ARPU) = GGR / Number of active players
• Costs of Registration of a New User (CPR) = Expenses / Number of registrations
• Cost per First Deposit (CPR) = Expenses / Number of first deposits

These metrics will help you better understand the effectiveness of your online casino and optimize its operation!