With the recent launch of DraftKings' Sportsbook+ service, the online betting industry is entering a new era based on a subscription model. This approach, previously more common in entertainment and media, is now starting to find its place in sports betting.
What does a user get for a Sportsbook+ subscription?
✔️ For $ 20 per month, subscribers get access to "enhanced" express betting odds with odds of -500 and higher.
✔️ When betting on two events, the profit increases by 10%, and as the number of events increases, the odds increase. For express trains with 11 or more events, the profit doubles.
✔️ Unique opportunity: unlimited number of coefficient increases, which is rare in American online betting.
DraftKings Strategy
💰 The company’s CEO, Jason Robins, emphasized that the main focus is to increase the share of express bets and the average number of events in them.
💰 Increased coefficients serve as a tool to retain customers and attract new players to the platform.
💰 In December 2023, the Progressive Express was launched, which allows players to receive a portion of their winnings even if some events fail. This highlights the high marginality of the express betting segment.
Subscription availability
👉🏼 At the moment, the subscription is available only to "selected clients" in New York, but the exact criteria for participation have not been disclosed.
👉🏼 If the trial period is successful, the subscription will probably become available to a wider audience.
The trend towards the introduction of subscription services in betting may change the dynamics of the market. It allows you not only to attract new users, but also to retain existing customers, offering them additional advantages and opportunities to increase winnings. Do you believe that the subscription model will take root in the betting world?
✔️ For $ 20 per month, subscribers get access to "enhanced" express betting odds with odds of -500 and higher.
✔️ When betting on two events, the profit increases by 10%, and as the number of events increases, the odds increase. For express trains with 11 or more events, the profit doubles.
✔️ Unique opportunity: unlimited number of coefficient increases, which is rare in American online betting.
DraftKings Strategy
💰 The company’s CEO, Jason Robins, emphasized that the main focus is to increase the share of express bets and the average number of events in them.
💰 Increased coefficients serve as a tool to retain customers and attract new players to the platform.
💰 In December 2023, the Progressive Express was launched, which allows players to receive a portion of their winnings even if some events fail. This highlights the high marginality of the express betting segment.
Subscription availability
👉🏼 At the moment, the subscription is available only to "selected clients" in New York, but the exact criteria for participation have not been disclosed.
👉🏼 If the trial period is successful, the subscription will probably become available to a wider audience.
The trend towards the introduction of subscription services in betting may change the dynamics of the market. It allows you not only to attract new users, but also to retain existing customers, offering them additional advantages and opportunities to increase winnings. Do you believe that the subscription model will take root in the betting world?