In 2024, downloads of gambling and casino applications increased by 102% compared to last year, which indicates a powerful dynamic in the iGaming industry. Such data was provided by AppsFlyer in its report, which covered 35,000 apps, 140 billion installs, and 53 billion remarketing conversions.
📊 The key trends of 2024
💲The impact of macroeconomics and new markets
According to Morgan Stanley forecasts, the global economy will grow by 3% in 2025, which will have a positive impact on marketing budgets and investments in advertising. However, the organic growth in downloads and revenue from casino applications may mean that there will not be a significant increase in user acquisition costs in the coming year.
💻 Technological changes
One of the key events of 2025 will be the launch of Google Privacy Sandbox, which will affect the work with user data. Despite the changes, the iGaming industry has already adapted to the similar limitations of iOS, so no major impact on budgets is expected.
What does this mean for the industry?
AppsFlyer notes that the iGaming market demonstrates amazing resilience in a changing economic and technological environment. The growing organic popularity of apps and moderate investments in advertising create a balance between sustainable development and innovation.
For operators, this means that the focus should be on improving the user experience, developing local markets, and preparing for changes in privacy policy. 2025 will be a year of opportunity for those who are ready to adapt and use new technologies.
- Are surges in popularity: Downloads of sports betting apps increased by 93% year-on-year, while casino apps increased by 102%.
- Decrease in installations: Despite the overall increase in downloads, the number of full installations of casino applications decreased by 5%, which may be due to a decrease in advertising costs to attract new users (minus 12% compared to 2023).
- Revenue growth from in-game purchases: Profits from in-game purchases in casino apps increased by 4%, which highlights the high level of engagement of existing users.
💲The impact of macroeconomics and new markets
According to Morgan Stanley forecasts, the global economy will grow by 3% in 2025, which will have a positive impact on marketing budgets and investments in advertising. However, the organic growth in downloads and revenue from casino applications may mean that there will not be a significant increase in user acquisition costs in the coming year.
💻 Technological changes
One of the key events of 2025 will be the launch of Google Privacy Sandbox, which will affect the work with user data. Despite the changes, the iGaming industry has already adapted to the similar limitations of iOS, so no major impact on budgets is expected.
What does this mean for the industry?
AppsFlyer notes that the iGaming market demonstrates amazing resilience in a changing economic and technological environment. The growing organic popularity of apps and moderate investments in advertising create a balance between sustainable development and innovation.
For operators, this means that the focus should be on improving the user experience, developing local markets, and preparing for changes in privacy policy. 2025 will be a year of opportunity for those who are ready to adapt and use new technologies.