World News.
Week 4

27.01.2025
🔝 Brand Finance: FanDuel and DraftKings included in the list of the 500 most expensive brands in the world FanDuel, owned by Flutter Holding, took 340th place with a value of $ 7 billion, improving its position from 413th place a year ago. DraftKings, with an estimate of $ 5.1 billion, is on the 480th line, having been included in this rating for the first time. Both iGaming giants entered the top 5 brands, whose value showed record growth rates from 2020 to 2025: DraftKings — from $ 18 million to $ 5.1 billion, and FanDuel — from $ 56 million to $ 7 billion. The Brand Finance list is led by Apple ($ 574.5 billion), Microsoft ($ 461.1 billion) and Google ($ 413 billion). The most expensive brand in Europe was Deutsche Telekom, which took 11th place with an estimate of $ 85.3 billion.

⚖️🇺🇸 Cinna streamer threatens to sue clip makers from the X platform. Cinna is preparing lawsuits against the music video makers who used clippings from her Twitch streams to advertise Rainbet. This type of indirect advertising caused a backlash on the X platform, where users marked the tweet as "violating the partnership rules." The streamer has already contacted a lawyer to prepare defamation lawsuits.

💰 TikTok is blocked in the USA. Starting today, users from the United States are faced with a blocking message when they try to open the app. It says that it is worth waiting for Trump to return to the White House to solve all the problems.

📱 Kick announces possible purchase of TikTok in the USA. According to the Supreme Court’s decision of January 10, 2025, TikTok is obliged to transfer its business in the United States under the jurisdiction of an American company. Blogger MrBeast has already negotiated the purchase of the platform, and Kick posted a screenshot of a letter of intent to purchase TikTok, commenting "beat you to it @MrBeast." Experts consider this a hype on a hot topic, despite TikTok’s estimated business in the United States at $ 40−50 billion.

👀🇧🇪 Belgian football clubs circumvent ban on gambling sponsorship. Despite new restrictions from the regulator, clubs have found ways to continue advertising online operators. For example, Bruges and Charleroi have replaced the Unibet logo with the logo of the Unibet U-Expert news app. Standard Liege, Cercle Brugge and Antwerp clubs have also adapted their sponsorship agreements to the new conditions.