Zoomers are the youngest audience in the iGaming industry, requiring a special approach.
Unlike millennials, representatives of generation Z grew up with gadgets in their hands. It will be difficult to surprise such a sophisticated audience with a gaming experience. Zoomers easily check offers for quality and honesty and take their privacy very seriously, preferring crypto to fiat wallets.
Gen Z for responsible play
Zoomers prefer to be financially secure and more concerned about their future than previous generations.
Most Gen Z representatives are not ready for big risks and do not consider gambling as a way of earning money.
Thus, 41% of gamblers consider gambling and betting an unacceptable way of earning money, and 32% of respondents admitted that they feel guilty because of their passion for betting.
Thus, responsible gambling is a key trend that gambling companies must implement in order to gain the trust of Gen Z.
How to effectively promote iGaming products among Generation Z:
🟠 Demonstrate responsibility — companies must show their conscious attitude to customers not only with words, but also with deeds;
🟠 Use honest advertising — only truthful advertising and proven influencers will earn trust;
🟠 Take care of the functionality of your product — zoomers love convenient mobile applications with an intuitive interface and good functionality;
🟠 Introduce new game formats — classic slots are outdated for Gen Z.
Thanks to the demanding zoomers that have set the bar high for product quality, we are on the threshold of the upcoming iGaming revolution.
Gen Z for responsible play
Zoomers prefer to be financially secure and more concerned about their future than previous generations.
Most Gen Z representatives are not ready for big risks and do not consider gambling as a way of earning money.
Thus, 41% of gamblers consider gambling and betting an unacceptable way of earning money, and 32% of respondents admitted that they feel guilty because of their passion for betting.
Thus, responsible gambling is a key trend that gambling companies must implement in order to gain the trust of Gen Z.
How to effectively promote iGaming products among Generation Z:
🟠 Demonstrate responsibility — companies must show their conscious attitude to customers not only with words, but also with deeds;
🟠 Use honest advertising — only truthful advertising and proven influencers will earn trust;
🟠 Take care of the functionality of your product — zoomers love convenient mobile applications with an intuitive interface and good functionality;
🟠 Introduce new game formats — classic slots are outdated for Gen Z.
Thanks to the demanding zoomers that have set the bar high for product quality, we are on the threshold of the upcoming iGaming revolution.