And why do many of them use the RRS% (Risk Revenue Share) model, which the affiliates do not know about?
Thailand. Local media reports on the detention of new gambling agents, which is becoming a common phenomenon in the world of iGaming in Southeast Asia.
Gambling agents are a risky profession, typical for regions where gambling is strictly prohibited. While affiliates can safely work from afar, it is more difficult for gambling agents without direct communication with players.
Thailand. Local media reports on the detention of new gambling agents, which is becoming a common phenomenon in the world of iGaming in Southeast Asia.
Gambling agents are a risky profession, typical for regions where gambling is strictly prohibited. While affiliates can safely work from afar, it is more difficult for gambling agents without direct communication with players.
😏Why do agents prefer to work directly with players instead of just directing traffic using the affiliate model?
The RRS% model implies that the agent shares with the operator not only profits, but also losses, paying part of the player’s winnings from their funds.
In Asia, gambling agents usually work according to the Wager Share + RRS% scheme (risk level from 0% to 40%).
The agent chooses the risk level himself. At RRS% = 0%, he receives only a small percentage of the turnover. If he sets the RRS% at 30%, then if the player wins by $ 100, the operator will pay $ 70, and the agent will have to cover $ 30.
💋Why such a complicated scheme?
The answer can be found in Asian crime news. Sometimes the media mentions the websites of detained agents.
These sites often look primitive: minimal SEO optimization, single-page design and lack of attractiveness. They are usually promoted through social media.
This could be attributed to a lack of technology, if not for the photos of the agents' own lives: bundles of money, jewelry and expensive cars.
🦞Why are gambling agents not seeking to become affiliates?
Despite all the risks, there is one reason — the average income of a gambling agent is significantly higher than that of an affiliate.
The main advantage of an agent is control over the players.
Large offshore iGaming operators in Asia work with agents on a simple principle: the operator does not know who his player is. It only provides an opportunity for the agent to open an account for the player.
In practice, the scheme is a little more complicated: agents have their own hierarchy — master agents and subagents.
But the basic principle remains: the operator has no contact with the player and does not know his data. All interactions and payments go through an agent who controls his player base.
Therefore, the operator cannot "quietly" disable such players or change the terms of cooperation without consequences. If an affiliate brought 1,000 players and then stopped working, the operator can easily ignore it, and the players will continue to make a profit.
However, if the gambling agent loses 1000 players, they will stop making deposits, and the agent will leave for competitors.
Many affiliates earn millions of dollars, but there are no dollar billionaires among them. But there are such people among gambling agents.
The RRS% model implies that the agent shares with the operator not only profits, but also losses, paying part of the player’s winnings from their funds.
In Asia, gambling agents usually work according to the Wager Share + RRS% scheme (risk level from 0% to 40%).
The agent chooses the risk level himself. At RRS% = 0%, he receives only a small percentage of the turnover. If he sets the RRS% at 30%, then if the player wins by $ 100, the operator will pay $ 70, and the agent will have to cover $ 30.
💋Why such a complicated scheme?
The answer can be found in Asian crime news. Sometimes the media mentions the websites of detained agents.
These sites often look primitive: minimal SEO optimization, single-page design and lack of attractiveness. They are usually promoted through social media.
This could be attributed to a lack of technology, if not for the photos of the agents' own lives: bundles of money, jewelry and expensive cars.
🦞Why are gambling agents not seeking to become affiliates?
Despite all the risks, there is one reason — the average income of a gambling agent is significantly higher than that of an affiliate.
The main advantage of an agent is control over the players.
Large offshore iGaming operators in Asia work with agents on a simple principle: the operator does not know who his player is. It only provides an opportunity for the agent to open an account for the player.
In practice, the scheme is a little more complicated: agents have their own hierarchy — master agents and subagents.
But the basic principle remains: the operator has no contact with the player and does not know his data. All interactions and payments go through an agent who controls his player base.
Therefore, the operator cannot "quietly" disable such players or change the terms of cooperation without consequences. If an affiliate brought 1,000 players and then stopped working, the operator can easily ignore it, and the players will continue to make a profit.
However, if the gambling agent loses 1000 players, they will stop making deposits, and the agent will leave for competitors.
Many affiliates earn millions of dollars, but there are no dollar billionaires among them. But there are such people among gambling agents.