✔️ Embedded solutions based on AI and ML — artificial intelligence helps products adapt to changes and gives companies the opportunity to anticipate customer desires.
✔️ The trend towards "screenless" products — voice assistants, wearable devices and IoT solutions are gradually freeing us from screens, making interaction more intuitive.
✔️ Digital health and mental well—being is a trend towards taking care of the health and mental state of users. Products that help to monitor physical and psychological well-being
✔️ Gamification of everyday tasks — the introduction of game elements helps not only to increase engagement, but also motivates users to achieve goals, whether it is improving physical fitness, training or achieving professional goals.