In the world of iGaming, it is important not only to attract new players, but also to retain them, as well as maximize revenue. Here are 10 key metrics (KPI) that every business should keep track of:
1️⃣ Player Acquisition Rate (PAR — Player Acquisition Rate)
It tracks the number of new registrations and helps to evaluate the effectiveness of marketing.
2️⃣ Average revenue per user (ARPU — Average Revenue Per User)
Measures how much revenue one player brings in on average. This is an important indicator of profitability.
3️⃣Player Retention Rate (PRR — Player Retention Rate)
Shows the percentage of players who return to the game. A high PRR indicates customer loyalty.
4️⃣ Gross Gaming Revenue (GGR — Gross Gaming Revenue)
Total revenue from games before deduction of expenses. The main indicator of the financial health of a business.
5️⃣ Deposit Frequency
Measures how often players deposit money into their accounts. This helps to understand user activity.
6️⃣ Game Conversion Rate (GCR — Game Conversion Rate)
It shows how many players are trying new games, which is important for analyzing the interests of the audience.
7️⃣ Churn Rate (Churn Rate)
Measures the percentage of players who stop playing. A low level of outflow is a sign of a successful retention strategy.
8️⃣ Net Gaming Revenue (NGR — Net Gaming Revenue)
Profit after the payout of winnings. This indicator helps to assess the real financial efficiency.
9️⃣ Interaction in social networks (Social Media Engagement)
It measures user activity on social platforms, which is important for building a community.
1️⃣0️⃣ Lifetime Player Value (PLTV — Player Lifetime Value)
Evaluates the total value that the player brings during the entire time of cooperation. Helps with strategic planning.
Keep an eye on these indicators to optimize your business and reach new heights in iGaming! 🚀
It tracks the number of new registrations and helps to evaluate the effectiveness of marketing.
2️⃣ Average revenue per user (ARPU — Average Revenue Per User)
Measures how much revenue one player brings in on average. This is an important indicator of profitability.
3️⃣Player Retention Rate (PRR — Player Retention Rate)
Shows the percentage of players who return to the game. A high PRR indicates customer loyalty.
4️⃣ Gross Gaming Revenue (GGR — Gross Gaming Revenue)
Total revenue from games before deduction of expenses. The main indicator of the financial health of a business.
5️⃣ Deposit Frequency
Measures how often players deposit money into their accounts. This helps to understand user activity.
6️⃣ Game Conversion Rate (GCR — Game Conversion Rate)
It shows how many players are trying new games, which is important for analyzing the interests of the audience.
7️⃣ Churn Rate (Churn Rate)
Measures the percentage of players who stop playing. A low level of outflow is a sign of a successful retention strategy.
8️⃣ Net Gaming Revenue (NGR — Net Gaming Revenue)
Profit after the payout of winnings. This indicator helps to assess the real financial efficiency.
9️⃣ Interaction in social networks (Social Media Engagement)
It measures user activity on social platforms, which is important for building a community.
1️⃣0️⃣ Lifetime Player Value (PLTV — Player Lifetime Value)
Evaluates the total value that the player brings during the entire time of cooperation. Helps with strategic planning.
Keep an eye on these indicators to optimize your business and reach new heights in iGaming! 🚀