There are many different approaches to creating the best gambling ad creatives, and we've gathered the most effective ones for you:
📇1. Personalization
When you address a person directly, it creates an impression of personalization, and even the most skeptical user may show interest in a potential win. Such creatives work well for push notifications, as the user essentially receives a personal notification.
🏆2. Win-Win Game
Show that your offer is different by using various exclusive bonuses. For example, a "winning lottery" always works because everyone loves gifts!
📕3. Stories
One of the most popular methods is to tell a story about how an ordinary person won. It's important to illustrate such a creative with a suitable image to gain the user's trust. Use names from the target geographic area, such as Joe the lifeguard from New Jersey.
💻4. Call to Action
Indicate both visually and in writing exactly what you want from the user. Use imperative verbs! You can also highlight urgency to create a sense of exclusivity. Use words like "today," "right now," etc.
❓5. Ask Questions
Focus on issues that may potentially interest your audience, most often the desire to make money quickly. Immediately provide the answer to the question in your push notification.
⁉️6. "How...?"
When you use such a headline, you are guaranteed a high CTR. The fact is that such questions promise the person some learning and therefore generate strong interest.
Important:
Men will be more interested in pictures of attractive women surrounding the online game winner.
Women are more likely to click on a push notification about a successful housewife who won a big jackpot in the casino.
When you address a person directly, it creates an impression of personalization, and even the most skeptical user may show interest in a potential win. Such creatives work well for push notifications, as the user essentially receives a personal notification.
🏆2. Win-Win Game
Show that your offer is different by using various exclusive bonuses. For example, a "winning lottery" always works because everyone loves gifts!
📕3. Stories
One of the most popular methods is to tell a story about how an ordinary person won. It's important to illustrate such a creative with a suitable image to gain the user's trust. Use names from the target geographic area, such as Joe the lifeguard from New Jersey.
💻4. Call to Action
Indicate both visually and in writing exactly what you want from the user. Use imperative verbs! You can also highlight urgency to create a sense of exclusivity. Use words like "today," "right now," etc.
❓5. Ask Questions
Focus on issues that may potentially interest your audience, most often the desire to make money quickly. Immediately provide the answer to the question in your push notification.
⁉️6. "How...?"
When you use such a headline, you are guaranteed a high CTR. The fact is that such questions promise the person some learning and therefore generate strong interest.
Important:
Men will be more interested in pictures of attractive women surrounding the online game winner.
Women are more likely to click on a push notification about a successful housewife who won a big jackpot in the casino.