How are online services used in different countries? Data from a global syndicated study 2022.
Spoiler: Social media and online banking are leaders in popularity almost everywhere.
🇮🇳 India: 75% of users actively use social media, and 63% use online banking. Additionally, 26% engage in trading, 20% watch esports streams, and 8% participate in gambling.
🇹🇷 Turkey: 71% of users are into social media, and 76% engage in online banking. 26% are into trading, 19% watch esports streams, and 9% participate in gambling.
🇹🇭 Thailand and 🇵🇭 Philippines: In Thailand, 78% of people prefer online banking, 64% are active on social media. In the Philippines, 71% of people spend time on social media, and 62% play online games.
🇳🇬 Nigeria: 77% of the population actively use social media, and 51% watch online videos.
Are you as shocked by these numbers as we are? We think the actual percentages are a bit lower, but we have no doubt about their proportions.
