📱 Mobile Applications: Mobile apps are becoming increasingly popular in the online casino industry, surpassing desktop versions. Asian countries such as China, Thailand, Indonesia, and India lead in using mobile apps for gambling. Online casinos are now adopting a Mobile First strategy, initially developing for mobile and then adapting for PC. Benefits of mobile gambling include speed, dynamics, and the ability to play anywhere.
🧠 Artificial Intelligence: Language models and chatbots are already being actively used in gambling. They help analyze player behavior, detect fraud or gambling addiction.
📦 VR and AR: Virtual and augmented reality technologies are starting to be used in the gambling industry, offering new opportunities for creating a unique gaming experience.
💸 Updated Payment Structure: Offline cryptocurrency payments are not yet common, but iGaming is leading the way. As of 2023, many sites accepted Bitcoin or USDT and also processed withdrawals in them.
🛍 Development of Gambling Technologies: The mobile segment will grow, meaning a lot will depend on the regulators of the two largest app stores. Traditional approaches like SEO, UAC, or pushes remain relevant and will definitely be in demand.
🌐 GEO Trends: In the new year, marginal countries for operation will become Poland and Slovakia in Europe, the Philippines, Bangladesh, Thailand, Malaysia, and Turkey in Asia, and Nigeria in Africa. Australia is distinguished by a high level of player engagement in gambling and high stakes.
