iGaming in Denmark: Market Overview
Denmark is one of the most mature and well-regulated iGaming markets in Europe. The country is considered a benchmark in transparent regulation, high player-protection standards, and digitalization.
By 2025, the market shows confident growth, especially in online casinos and mobile betting, with 91.5% of all bets placed with licensed online operators.
Key Figures
🔵 683 million DKK ($ 106.1M) — gambling market revenue in May 2025 (+19.5%)
🔵 389 million DKK ($ 60.5M) — online casino revenue in May 2025 (+39.9%)
🔵 3.5 billion DKK ($ 543.6M) — annual online GGR (2024)
🔵 2.2 billion DKK ($ 341.7M) — annual sports betting GGR (2024)
🔵 78.9% — share of slots in online casino
🔵 67% — mobile share
Market Trends
🔴 +19.5% YoY — record market growth in May 2025
🔴 7.7 billion DKK ($ 1.2B) — record online casino and mobile betting revenue in Q1 2025
🔴 Market expected to continue growing through 2025 due to online casino and mobile betting
Player Profile
🔵 Men — the main audience for casino and betting
🔵 Women — up to 40% in several verticals, share increasing
🔵 Core audience: 25−44, with fast growth in 18−24
🔵 67% of bets — from smartphones
🔵 Players value convenience, fast KYC, instant payments, and personalization
🔵 Peak activity: weekends and major sports events
Game Preferences
🔴 Online casino: slots (79.8%), blackjack (6.4%), roulette (5%), poker, bingo
🔴 Sports betting: over 70% mobile; slight decline due to sports volatility
🔴 Lotteries: stable segment
🔴 Growing interest in: esports, live dealer, social games
Regulation
🔵 Main regulator: Spillemyndigheden
🔵 Licensing covers sports betting, online casinos, land-based casinos, slots, lotteries
🔵 New 2025 rules: mandatory licensing for all suppliers, double certification, bonus limit ($ 155)
Taxation
🔴 Online casino & betting — 28% GGR
🔴 Lotteries — often exempt or regulated under special state monopoly rules
Fight Against Offshore Operators
🔵 178 illegal websites blocked in 2025 (record since 2012)
🔵 616 websites blocked since 2012
🔵 Blocking will now occur twice per year to protect players
🔵 Sites are considered illegal if they use the Danish language, currency, or payment methods without a license
Conclusion
Denmark combines a high level of digitalization, strict compliance, and stable online growth. The market is attractive for operators willing to follow strict rules, invest in certification, and focus on mobile-first and localized content.
By 2025, the market shows confident growth, especially in online casinos and mobile betting, with 91.5% of all bets placed with licensed online operators.
Key Figures
🔵 683 million DKK ($ 106.1M) — gambling market revenue in May 2025 (+19.5%)
🔵 389 million DKK ($ 60.5M) — online casino revenue in May 2025 (+39.9%)
🔵 3.5 billion DKK ($ 543.6M) — annual online GGR (2024)
🔵 2.2 billion DKK ($ 341.7M) — annual sports betting GGR (2024)
🔵 78.9% — share of slots in online casino
🔵 67% — mobile share
Market Trends
🔴 +19.5% YoY — record market growth in May 2025
🔴 7.7 billion DKK ($ 1.2B) — record online casino and mobile betting revenue in Q1 2025
🔴 Market expected to continue growing through 2025 due to online casino and mobile betting
Player Profile
🔵 Men — the main audience for casino and betting
🔵 Women — up to 40% in several verticals, share increasing
🔵 Core audience: 25−44, with fast growth in 18−24
🔵 67% of bets — from smartphones
🔵 Players value convenience, fast KYC, instant payments, and personalization
🔵 Peak activity: weekends and major sports events
Game Preferences
🔴 Online casino: slots (79.8%), blackjack (6.4%), roulette (5%), poker, bingo
🔴 Sports betting: over 70% mobile; slight decline due to sports volatility
🔴 Lotteries: stable segment
🔴 Growing interest in: esports, live dealer, social games
Regulation
🔵 Main regulator: Spillemyndigheden
🔵 Licensing covers sports betting, online casinos, land-based casinos, slots, lotteries
🔵 New 2025 rules: mandatory licensing for all suppliers, double certification, bonus limit ($ 155)
Taxation
🔴 Online casino & betting — 28% GGR
🔴 Lotteries — often exempt or regulated under special state monopoly rules
Fight Against Offshore Operators
🔵 178 illegal websites blocked in 2025 (record since 2012)
🔵 616 websites blocked since 2012
🔵 Blocking will now occur twice per year to protect players
🔵 Sites are considered illegal if they use the Danish language, currency, or payment methods without a license
Conclusion
Denmark combines a high level of digitalization, strict compliance, and stable online growth. The market is attractive for operators willing to follow strict rules, invest in certification, and focus on mobile-first and localized content.