iGaming in Norway: Market Overview
The iGaming market in Norway stands out across Europe: high income per capita, strong digitalization, and a high standard of living create stable demand for online entertainment — despite the state monopoly.
Key Indicators
🔵 € 1.53B (+3.38% YoY) — total gambling market volume (2025)
🔵 € 1.2B (+4.35% YoY) — online gambling market volume (2025)
🔵 € 667.9M (+1.97% YoY) — lottery & bingo market (2025)
🔵 65.1% — player penetration
🔵 3.6M — projected number of players (2029)
🔵 98% — internet penetration
Main Market Segments
🔴 Slots (35%) — the largest segment
🔴 Sports betting (30%) — especially football and winter sports
🔴 Lotteries & bingo (20%) — strong cultural presence
🔴 Live casino (10%) — rapid growth, particularly blackjack and roulette
🔴 Poker (5%) — niche audience
Player Profile
🔵 Mostly men aged 26−40 (38%)
🔵 High interest in international brands and bonus programs
🔵 75% of online players prefer mobile, 55% still use desktop
🔵 Players are cautious and pragmatic: deposits are 23% lower than the European average
Regulation & Taxation
🔴 State monopoly via Norsk Tipping and Norsk Rikstoto
🔴 IP and payment blocking of foreign operators
🔴 Complete ban on casino and sportsbook advertising
🔴 Winnings from licensed operators are tax-free; offshore winnings taxed 22−38% for wins over 10,000 NOK (~$ 980)
🔴Government preparing a new licensing reform by 2028
State Monopoly Issues
Norwegian operator Norsk Tipping (lotteries, sports betting, some gambling products) received four major fines over the past year for incorrect lottery operations. The latest mistake — notifying 30,000 random players about a "win" — triggered a wave of criticism and strengthened arguments against the monopoly model.
The Norwegian Online Gambling Association (NBO) links these errors to a lack of incentive to improve service under zero-competition conditions.
Conclusion
The Norwegian iGaming market combines high demand with restricted competition — players actively search for alternatives outside the monopoly. For offshore operators, this creates niche opportunities if they focus on localization, transparency, and responsible operations.
Key Indicators
🔵 € 1.53B (+3.38% YoY) — total gambling market volume (2025)
🔵 € 1.2B (+4.35% YoY) — online gambling market volume (2025)
🔵 € 667.9M (+1.97% YoY) — lottery & bingo market (2025)
🔵 65.1% — player penetration
🔵 3.6M — projected number of players (2029)
🔵 98% — internet penetration
Main Market Segments
🔴 Slots (35%) — the largest segment
🔴 Sports betting (30%) — especially football and winter sports
🔴 Lotteries & bingo (20%) — strong cultural presence
🔴 Live casino (10%) — rapid growth, particularly blackjack and roulette
🔴 Poker (5%) — niche audience
Player Profile
🔵 Mostly men aged 26−40 (38%)
🔵 High interest in international brands and bonus programs
🔵 75% of online players prefer mobile, 55% still use desktop
🔵 Players are cautious and pragmatic: deposits are 23% lower than the European average
Regulation & Taxation
🔴 State monopoly via Norsk Tipping and Norsk Rikstoto
🔴 IP and payment blocking of foreign operators
🔴 Complete ban on casino and sportsbook advertising
🔴 Winnings from licensed operators are tax-free; offshore winnings taxed 22−38% for wins over 10,000 NOK (~$ 980)
🔴Government preparing a new licensing reform by 2028
State Monopoly Issues
Norwegian operator Norsk Tipping (lotteries, sports betting, some gambling products) received four major fines over the past year for incorrect lottery operations. The latest mistake — notifying 30,000 random players about a "win" — triggered a wave of criticism and strengthened arguments against the monopoly model.
The Norwegian Online Gambling Association (NBO) links these errors to a lack of incentive to improve service under zero-competition conditions.
Conclusion
The Norwegian iGaming market combines high demand with restricted competition — players actively search for alternatives outside the monopoly. For offshore operators, this creates niche opportunities if they focus on localization, transparency, and responsible operations.